St Croix Pure Vanilla Extract
It’s simple. We spent our early careers in diverse aspects of the food business and wanted to write a life chapter together thinking big, starting small and having fun. Vanilla was an easy choice – it’s something many people buy but few think about. The vanilla trade is an old business with old ways – it needed a good dusting. We decided to mix-it-up, offering choice and a better way forward. So, we started a NEW vanilla extract company from scratch, focused on people and purpose. Within our new focus, we allowed ourselves to get curious and pushed each other to learn new skills. And, we got lost. We got so lost we couldn’t articulate our ‛vision’ to anyone but ourselves. (If you have been there, you know – hang in there). We decided to put on our “perseverance-pants,” dig deeper into problems than we ever had in our 20 years together and let it all ride on what could be. The result was our two-ounce bottle of pure vanilla extract. It was a one-part magic trick and one-part disciplined execution combined with the most important part – people and purpose.